59club, the global force in Customer Service Management opens eighth division serving Australia & New Zealand

The CX Management Specialist has today announced its global operations have expanded into Australia & New Zealand. Bringing with them over 15 years of global customer service intel, plus a wealth of industry leading mystery shopping audits, satisfaction surveys, and employee education pathways.

Golf, Leisure & Hospitality Businesses within the region, can now look forward to enjoying the ‘richest’ rewards of their labor, as 59club’s proven formula of supporting club’s to elevate customer service standards and deliver improved profits is rolled out.

The latest opening serving Australia & New Zealand passes to Sam Hughes, the former Club Operations Manager at Glenelg Golf Club, Adelaide. Hughes’ experience at Glenelg Golf Club – widely regarded as one of the best Golf and Function Venues in all of Australia, boasting a string of awards to boot – coupled with his passion for delivering customer service excellence, will serve him well in his new role.

At the time of launch, Hughes was preparing to represent 59club at the Golf Business Forum / PGA Expo in Melbourne and went on to say; “It’s a privilege to be part of 59club’s global operations, and to be able to support neighboring club managers to integrate 59club’s proven formula to achieve the greatest service standards and financial successes.

“We’ve got off to a great start, planning and delivering a series of trial audits for club managers up and down the country, igniting their passion and desire for achieving service excellence, and I am excited to see our following grow after more trials and contracts are shared and exchanged in the months ahead.”

Hughes is not alone on this journey, and benefits from the support of 59club founder, Simon Wordsworth and his fellow Directors, along with the experience of seven other Regional Managing Partners spanning the UK & Ireland, USA, Canada, Middle East & Africa (MEA), Asia, with two others based in continental Europe.

The Customer Service Specialists are proud to work with hundreds of clubs world-wide, of all sizes and profiles, with customers who include the likes of TPC Network, Marriott Golf, Troon International, European Tour Destinations, Sawgrass, Emirates Golf Club, The Belfry Hotel & Resort, Gleneagles, Le Golf National and Marco Simone to name just a few.

Many of the greatest names in the industry credit 59club for their properties success, having worked with them to measure, train, support & reward their workforce, as they achieve sales & customer service excellence, while elevating customer acquisition, satisfaction and profits.

Head to 59clubau-nz.com for more information, or to sign up to receive a product demonstration; please contact sam@59clubau-nz.com

59club Eminent Collection

An exclusive event hosted aboard the Sunborn London; a floating super-yacht hotel in Royal Victoria Dock, marked the special occasion for those having achieved the highest long-serving standards of customer service excellence. With a previous soiree delivered days before at one of Dubai’s leading restaurants; Carine at Emirates, as 59club’s first inductees were welcomed.

Simon Wordsworth CEO of 59club said; “having amassed over 12 years of non-subjective performance data spanning all aspects of customer service, 59club has an unparalleled vision over those within the Golf & Hospitality Business who have proven their excellence, time after time, year after year. In honour of those years of dedication, the Eminent Collection was born to represent an international benchmark of excellence, which recognises the finest individuals & properties who are leading the industry in the customer experience realms. It is the only badge of honour that is an unbiased testament to having created a customer-centric culture, that puts the customer and their needs first, whilst regularly seeking objective affirmation that those needs are exceeded”.

Eligibility into the Collectionis based solely on achievements across the 59club Service Excellence Awards, with individual and team accolades, along with property flag designations, all contributing towards the Eminent Benchmark of Excellence; measuring performances over a minimum of 5 years.

Simon added “There is no debate to be had, you are either in or not, if in it is crystal clear why, if out then likewise you know what you must do. There is no self-assessment, no bias, no cloudy subjective entries – if you are in the Eminent Collection, you are there because you put yourself, your team, your venue up for independent non-subjective scrutiny of your customer service performance. The venues and individuals are proven to be amongst the best operators in the business – that is what the Eminent Collection is there to show. That is exactly why a brand like Club Car, who are all about customer experience and vehicles of the highest quality has chosen to support us in highlighting these achievements.”

Twelve Properties from within 59club’s international network achieved the Benchmark of Excellence. Four were from the UAE, one from Europe and seven from the UK.

2022’s induction roll also included twenty-two individuals. Three are from the UAE, one from the USA, one from Europe, and seventeen from the UK.

The Belfry Hotel & Resort
The Celtic Manor Resort
Dubai Creek Golf & Yacht Club
Emirates Golf Club
Forest of Arden
Foxhills Club & Resort
Gleneagles
Golf Son Muntaner
The Grove
Rockliffe Hall
Trump International Golf Club Dubai
Yas Links Abu Dhabi

Andrew Whitelaw GM/COO, Aronimink Golf Club
Anna Darnell 
Resort Director, The Grove
Barney Coleman 
Club Manager, Emirates Golf Club
Bernat Llobera 
Area Golf Director, Arabella Golf Mallorca
Chris May CEO 
Dubai Golf
Gary Silcock 
General Manager, Murrayshall
Stuart Collier 
Director of Golf, Stoke Park

Brad Gould Director of Golf, The Grove
Chris Reeve 
Director of Golf, The Belfry
Fraser Liston 
Director of Golf, Forest of Arden
Sean Graham 
Head of Golf Operations, Foxhills
Stephen Hindle 
Golf Manager, Worsley Park
Stephen Hubner 
Club Manager, Jumeirah Golf Estates

Angus Macleod Director of Golf Courses & Estates, The Belfry
Craig Haldane 
Golf Courses Manager, Gleneagles
Jim Mckenzie MBE 
Director of Golf Courses & Estates, Celtic Manor
Jonathan Wyer 
Golf Course Manager, Rockliffe Hall
Phillip Chiverton
 Golf Course & Estates Manager, The Grove
Rob Rowson 
Golf Course Estate Manager, Forest of Arden

Jacques Hobson Food & Beverage Outlets Manager, The Belfry

Simon Howell Golf Operations Manager, Forest of Arden
Tom Hughes 
Head of Golf Retail & Operations, The Belfry